WHAT IS K-POP?
K-pop is the short term for Korean popular music, is a genre of music originating in South Korea as part of South Korean culture. It is influenced by styles and genres from around the world, such as pop, experimental, rock, jazz, gospel, hip hop, R&B, reggae, electronic dance, folk, country, and classical on top of its traditional Korean music roots. The more modern form of the genre emerged with the formation of one of the earliest K-pop groups, the boy band Seo Taiji and Boys, in 1992. Their experimentation with different styles and genres of music and integration of foreign musical elements helped reshape and modernize South Korea's contemporary music scene.The term "K-pop" became popular in the 2000s. In 2018, K-pop experienced significant growth and became a 'power player,' marking a 17.9% increase in revenue growth. As of 2019, K-pop is ranked at number six among the top ten music markets worldwide according to the International Federation of the Phonographic Industry's "Global Music Report 2019," with BTS and Blackpink cited as artists leading the market growth. In 2020, K-pop experienced a record-breaking year when it experienced a 44.8% growth and positioned itself as the fastest-growing major market of the year.
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